Hi, I'm Amy!
I'm married to my high school sweetheart, and we're pet parents to two golden retrievers (Toby and Cassie), and one kitty (Momo) who recently crossed the rainbow bridge.
I'm a fantasy romance author, a jewelry maker, a backyard birder, and a Disney nerd. I love gardening, cross-stitch, reality TV, and chocolate.
Oh, and did I mention I have this little thing called Flourish Gift Shop? It's a boutique for women who like pretty and unique things, and who like to feel pretty and unique.
Welcome to Flourish!
Flourish is a small, woman-owned gift shop based in Buffalo, New York. I started Flourish because I've always been drawn to meaningful and beautiful things (especially handmade) like one-of-a-kind jewelry, accessories that help you express your passions, and small comforts that romanticize your day.
Flourish grew from a jewelry-making hobby into a curated boutique focused around experienced and quality handmade jewelry. I expanded our offerings to include other woman-owned small businesses as well as some established brands that I personally use and love. Flourish even had two years as a physical store, during which I made so many wonderful connections with people.
Today, Flourish has evolved into a more thoughtfully-paced business, living online and at local events around Western New York. This shift allows me to focus on curating and creating meaningful, high-quality goods while still sharing those connections, just at a more intentional pace.
Thank you for supporting not just my business, but my dream of bringing joy and creativity to others. It means the world to me that you're here!
Our Mission
Helping people feel joyful and confident
through a curated collection of products that reflect their personality and
style.
Flourish aims to create a warm, welcoming space where customers can find unique, meaningful gifts that bring joy to themselves and their loved ones. By offering carefully curated products, Flourish supports small, women-owned businesses locally and from around the US.
Our Values
🛍️ Thoughtful Curation
Every product is chosen with care - beautiful, high-quality, and aligned with our brand and our customers.
🌈 Inclusive & Welcoming
We create a space where everyone feels seen, respected, and valued. No matter your background, you belong here.
🧡 Honest & Kind
We lead with authenticity, never pretending to be something we’re not. What you see is what you get, and we always greet you with a smile.
🌿 Small Biz, Big Heart
We proudly support small businesses and women-owned brands, and seek out makers and companies who share our values.
🎁 Joy in the Details
We believe shopping should feel like discovery. Flourish is a place for delight, where finding something "so you" is part of the magic.
Our Brands
Flourish supports small businesses and established brands from all around the United States! Each brand is chosen for their values and quality of products.
We also have a few in-house brands that we carried with us from our pre-Flourish days: Amy Lee Jewelry, Amy Lee Books, and Shane Lee Books.
Amy Lee Jewelry
Flourish owner Amy creates handmade beaded gemstone jewelry, pendants, and charm necklaces. Select pieces are showcased on the website, but you can find the best selection of all our jewelry by visiting us at local events.
Amy Lee Books
Snuggle up with your new favorite fantasy romance series, The Centaur Tribe! Amy's a self-published author who loves strong female characters, broody alpha males, and a reeealll slow burn.
Shane Lee Books
Explore dark and fantastic worlds filled with monsters, magic, and blood. Amy's husband Shane is a self published author who loves exploring the darker side of epic fantasy, putting his characters into horrible situations and seeing if they make it out alive.
Contact Us
Email amy@flourishgiftshop.com
or use the form below!